Reevaluating evaluative conditioning: A nonassociative explanation of conditioning effects in the visual evaluative conditioning paradigm.

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Reevaluating evaluative conditioning: a nonassociative explanation of conditioning effects in the visual evaluative conditioning paradigm.

In 2 studies, the authors investigated whether evaluative conditioning (EC) is an associative phenomenon. Experiment 1 compared a standard EC paradigm with nonpaired and no-treatment control conditions. EC effects were obtained only when the conditioned stimulus (CS) and unconditioned stimulus (UCS) were rated as perceptually similar. However, similar EC effects were obtained in both control gr...

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Evaluative Conditioning

Classical conditioning experiments are reviewed in which the dependent variables are subjective responses, typically involving the evaluation of stimulus materials. These experiments suggest that classical conditioning produces a positive or negative change in the evaluation of previously neutral stimuli. We re-interpret these studies as well as presenting data of our own to support the view th...

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Dissociating the effects of attention and contingency awareness on evaluative conditioning effects in the visual paradigm.

Two experiments are described that investigate the effects of attention in moderating evaluative conditioning (EC) effects in a picture-picture paradigm in which previously discovered experimental artifacts (e.g., Field & Davey, 1999 ) were overcome by counterbalancing conditioned stimuli (CSs) and unconditioned stimuli (USs) across participants. Conditioned responses for individuals who had a...

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Is evaluative conditioning a qualitatively distinct form of classical conditioning?

This paper contains a critical review of the claim that evaluative conditioning (EC) represents a theoretically distinct form of classical conditioning. A review of the evidence suggests that: (i) while it is claimed that EC can occur without awareness, EC studies have either adopted inappropriate statistical comparisons to demonstrate this or have failed to use the control conditions necessary...

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Evaluative conditioning in humans: a meta-analysis.

This article presents a meta-analysis of research on evaluative conditioning (EC), defined as a change in the liking of a stimulus (conditioned stimulus; CS) that results from pairing that stimulus with other positive or negative stimuli (unconditioned stimulus; US). Across a total of 214 studies included in the main sample, the mean EC effect was d = .52, with a 95% confidence interval of .466...

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ژورنال

عنوان ژورنال: Journal of Experimental Psychology: Animal Behavior Processes

سال: 1999

ISSN: 1939-2184,0097-7403

DOI: 10.1037/0097-7403.25.2.211